popular messaging app has not significantly changed its business model to make money. But now comes a substantial step towards chasing profits: WhatsApp has hired Matthew Idema, a senior executive in marketing and advertising from Facebook, to be its first chief operating officer, a spokesperson for WhatsApp told FORBES . The hiring was first reported by Recode , which said that while Idema’s role was still being “ironed out” his new job would see him focus on helping WhatsApp monetize itself. WhatsApp announced his appointment internally on Tuesday afternoon. Like WhatsApp’s co-founders Idema spent a large chunk of his earlier career in Silicon Valley at Yahoo. Facebook’s Mark Zuckerberg brokered his blockbuster takeover deal with WhatsApp in February 2014 on the premise that the company would remain independent, and that he wouldn’t put pressure on its founders Jan Koum and Brian Acton to monetize. This, despite the fact that Zuckerberg bought Instagram for far less ($1 b
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